Effective Date: March 19, 2026
Introduction
Welcome to Guide Gear® (“we,” “us,” or “our”). Guide Gear® is an American outdoor brand operated by Theaquaclear and proudly part of the Sportsman’s Guide family, headquartered at 400 4th Avenue North, South St. Paul, MN 55075. We are dedicated to delivering reliable, high-performance outdoor gear — including hunting boots, wood stoves, tree stands, jackets, tents, chairs, and more — to hunters, campers, hikers, and outdoor enthusiasts across North America.
This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at https://guidegearbrand.com/, interact with our content, or contact our support team. By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the terms described herein, please discontinue use of our website.
We are committed to respecting your privacy and protecting your personal data in accordance with applicable laws, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR) where applicable.
What Information We Collect
We collect several categories of information in order to provide you with the best possible experience on our website and to fulfill our business purposes.
Information You Provide Directly: When you contact us via email at Support@Guidegearbrand.com, call our support line at (844) 513-3537, or fill out any forms on our website, you may voluntarily provide us with your name, email address, phone number, mailing address, and the content of your inquiry or message.
Automatically Collected Information: When you browse our website, certain technical data is automatically collected through cookies, log files, and similar technologies. This includes your IP address, browser type and version, operating system, referring URLs, pages viewed, time and date of your visit, and how long you spend on specific pages.
Device and Usage Data: We may collect information about the device you use to access our website, such as device identifiers, screen resolution, and mobile network information. This helps us optimize our website’s performance across different platforms, including mobile devices and desktop computers.
Communications Data: If you reach out to our customer service team, we may retain records of that correspondence, including emails, chat logs, and call records, to improve our services and resolve any issues you may have.
Use of Information
The personal information we collect is used solely for legitimate business purposes that are directly related to providing and improving our services. Specifically, we use your information to respond to inquiries and customer support requests submitted via email or phone, to improve the functionality, content, and overall user experience of our website, to analyze website traffic and usage patterns so we can better understand what content and products are most relevant to our visitors, to send you updates or promotional communications if you have opted in to receive such materials, and to comply with applicable legal obligations and enforce our terms and conditions.
We do not sell your personal information to third parties for their own marketing purposes. Any use of your data is guided by principles of necessity, proportionality, and transparency.
Third-Party Disclosure
We do not trade, sell, or otherwise transfer your personally identifiable information to outside parties except in the following circumstances. We may share information with trusted service providers who assist us in operating our website and conducting our business, provided those parties agree to keep your information confidential. These may include hosting providers, analytics platforms, and email service providers. We may also disclose information when required by law, such as to comply with a subpoena, court order, or other legal process. Additionally, in the event of a merger, acquisition, or sale of all or a portion of our business assets, your information may be transferred as part of that transaction.
Any third-party service providers we engage are contractually obligated to handle your personal data in a manner consistent with this Privacy Policy and applicable law. We do not authorize them to use your data for any purpose beyond what is necessary to perform their services on our behalf.
Cookie Usage
Our website uses cookies — small text files stored on your device — to enhance your browsing experience and gather analytics data. Cookies help us understand how visitors interact with our website, remember your preferences, and ensure our content is displayed correctly.
We use several types of cookies, including essential cookies that are necessary for the basic functionality of the website, analytics cookies that help us understand user behavior and improve our content (such as those provided by Google Analytics or similar platforms), and preference cookies that remember your settings and improve your user experience.
You have the right to control cookie usage through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or be notified when a cookie is being set. Please note that disabling certain cookies may affect the functionality of our website. For more detailed information about managing cookies, refer to your browser’s help documentation.
External Links
Our website may contain links to external websites, including product listings, partner sites, and resources that we believe may be of interest to our visitors. These links are provided for convenience and informational purposes only. Guide Gear® does not operate or control these external websites and is not responsible for the content, accuracy, or privacy practices of any third-party sites.
We encourage you to review the privacy policies of any external websites you visit through links on our site. Your interaction with those websites is governed by their own terms and privacy policies, not by this document. The inclusion of a link to an external site does not constitute an endorsement by Guide Gear® of that site or its operators.
Security Measures
We take the protection of your personal information seriously and implement a variety of technical and organizational measures to safeguard your data against unauthorized access, alteration, disclosure, or destruction. These measures include the use of secure server infrastructure, encrypted data transmission via HTTPS/SSL protocols, restricted access to personal data on a need-to-know basis among our staff and service providers, and regular review of our data collection and storage practices.
While we strive to protect your personal information, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security, and we encourage you to take precautions on your end as well, such as using strong passwords and avoiding sharing sensitive personal information unnecessarily.
User Rights and Choices
Depending on your location and applicable law, you may have certain rights regarding your personal data. These rights generally include the right to access the personal information we hold about you, the right to request correction of inaccurate or incomplete data, the right to request deletion of your personal data (subject to certain legal exceptions), the right to opt out of certain types of data processing such as marketing communications, and the right to data portability in certain circumstances.
To exercise any of these rights, please contact us at Support@Guidegearbrand.com or by calling (844) 513-3537. We will respond to your request within a reasonable timeframe and in accordance with applicable legal requirements. We may need to verify your identity before processing certain requests.
Protection of Minors
Our website and products are intended for adults and are not directed toward children under the age of 13. We do not knowingly collect personal information from children under 13 years of age. If we become aware that we have inadvertently collected personal information from a child under 13, we will take immediate steps to delete that information from our records.
If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at Support@Guidegearbrand.com so that we can take appropriate action. We are committed to complying with the Children’s Online Privacy Protection Act (COPPA) and similar applicable regulations.
CCPA Compliance
If you are a resident of California, you have specific rights under the California Consumer Privacy Act (CCPA). These rights include the right to know what personal information we collect, the sources from which it is collected, the purposes for which it is used, and whether it is disclosed or sold to third parties. You also have the right to request deletion of your personal information, the right to opt out of the sale of your personal information (we do not sell personal information), and the right to non-discrimination for exercising your CCPA rights.
To submit a CCPA request, please contact us at Support@Guidegearbrand.com or call (844) 513-3537. We will respond to verified requests within 45 days as required by law. You may also designate an authorized agent to submit a request on your behalf, provided proper verification is completed.
GDPR Compliance
If you are located in the European Economic Area (EEA) or the United Kingdom, your personal data is protected under the General Data Protection Regulation (GDPR). We process your personal data only where we have a lawful basis to do so, which may include your consent, the performance of a contract, compliance with a legal obligation, or our legitimate business interests.
You have the right to access, rectify, erase, restrict, or object to the processing of your personal data, as well as the right to data portability. You also have the right to withdraw consent at any time where processing is based on consent, without affecting the lawfulness of processing carried out before withdrawal. If you believe we have not handled your data appropriately, you have the right to lodge a complaint with a supervisory authority in your country. To exercise your GDPR rights, please contact us directly at Support@Guidegearbrand.com.
How Long We Keep Your Information
We retain personal information only for as long as is necessary to fulfill the purposes outlined in this Privacy Policy, or as required by applicable law. Customer service communications and inquiry records are generally retained for up to two years to allow for follow-up and service quality review. Automatically collected analytics data may be retained for a shorter period in aggregated or anonymized form. When personal data is no longer necessary for its original purpose and there is no legal requirement to retain it, we will securely delete or anonymize it.
Policy Updates
We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our business practices, technology, legal requirements, or for other operational reasons. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
Your continued use of our website following the posting of any changes constitutes your acceptance of those changes. If we make significant changes that materially affect your rights, we will make reasonable efforts to notify you directly where possible.
Privacy Questions
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to reach out to us through any of the following channels.
Email: Support@Guidegearbrand.com
Phone: (844) 513-3537
Mailing Address: 400 4th Avenue North, South St. Paul, MN 55075